![]() Does it sound real to you? We've got a call into Seacrest to ask. One prominent DJ who uses the routine is Ryan Seacrest-he calls it " Ryan's Roses." Here's an example. The veteran producer I spoke to assured me that virtually every war of the roses routine is fake-not least because FCC's rules explicitly require broadcasters to obtain permission to air a call from every participant, and it's highly unlikely that a caught-out cheater would consent to broadcast after learning that he'd just been punk'd. Radio would be pretty boring if they didn't stir the pot a little." "The goal is to get listeners to relate and call in. "I'd have to go apeshit if the guy sent roses to the wrong girl," Leonhart says. While she stays silently on the line, the DJ calls the suspected cheater and pretends to offer a free delivery of roses to the person of his choice. The set-up is that a female listener suspects her boyfriend or husband is cheating. Leonhart said most of her work consisted of pretending to be a jealous girlfriend, particularly for one recurring segment usually called "War of the Roses" that stations across the country use. "Someone came up to me after a play," Annie Leonhart, who made calls for United Stations from 2004 to 2007, told me. United Stations draws its actors from the New York theater world, and pays them $50 a call-usually for about 45 minutes of work. Your sister herself makes rude comments at the table about your food and how you're still single- etc. Like you can say last year her husband (your brother in law) ordered pay per view porn on your cable and you got the bill a few months later! You can also say that her kids have no manners and that they destroy your house. You can tell stories of thanksgivings past. Basically her husband is a redneck and her children just run wild. You are the sweet sister who is trying to disinvite your kind of trashy sister to thanksgiving. Here's an e-mail sent by a United Stations executive outlining one such scenario for a radio segment in which the DJs would purport to "fix a fight" among their listeners: ![]() "It's, 'Hey, can you pretend to hate black people for the next 15 minutes so we can get people talking?'" said the producer. United Stations generates wacky characters and scenarios-basically mini-radio plays-and sends them out to shows across the country. Enter United Stations Radio Networks, a radio company co-founded by Dick Clark, who still serves as its chairman emeritus. The problem is obvious: DJs have hours to fill, and if anyone is actually calling into the station, they are in all likelihood boring people with boring problems. While Premiere's "On Call" service is relatively new, there are several long-standing services that supply scenarios, story lines, and actors to desperate local morning shows. ![]() If it's top 40, and if it has a morning show, then it uses actors." "The great prank phone calls-they're all fake. "Any time you hear something surreal on a morning radio show, it's bullshit," one veteran independent radio producer told me. We talked to some fake radio callers, and here are their stories. Ryan Seacrest is a major practitioner, and Dick Clark as a major supplier. Premiere Radio Networks, the radio syndicator that brings you Rush Limbaugh and Sean Hannity, knows …Īnd then we heard from a few folks in the business, and it turns out this is a thing! All of wacky morning drive-time radio, apparently, is populated by voice actors pretending to be jilted lovers-or in at least one instance, an aviation expert talking about a local plane crash. On Monday we learned about a curious new venture from Premiere Radio Networks that offers radio shows "voice talent to take/make your on-air calls"-in other words, fake talk-radio callers.
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